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Research papers

'All humanity is one undivided and indivisible family' (Mohandas K. Gandhi)

Unilever is growing its brands in emerging markets, including Asia, Africa, South America and Eastern Europe. It is especially interested in the family market where change and transition can challenge cultural values. Unilever has commissioned a...

Catalogue: Congress 2011: Impact
Authors: Catriona Ferris, Barbie Clarke
Company: Unilever
September 18, 2011
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Citation

Ferris and Clarke (2011a, September 18). 'All humanity is one undivided and indivisible family' (Mohandas K. Gandhi). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/-all-humanity-is-one-undivided-and-indivisible-family-mohandas-k-gandhi-


Research papers

The digital world of children and young adolescents

This paper is based on a study led by Dr. Barbie Clarke, Family Kids and Youth, with the support of Andrew Harrison, CEO, The Carphone Warehouse, and Marc Goodchild, Head of Interactive and On-Demand, BBC Children's. The authors will present the main...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Barbie Clarke, Andrew Harrison, Marc Goodchild
September 15, 2010
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Citation

Clarke, Harrison and Goodchild (2010a, September 15). The digital world of children and young adolescents. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-digital-world-of-children-and-young-adolescents


Research papers

If this child were a car, what sort of car would it be?

Many clients around the world are trying to understand what appeals to a young audience, raising many challenges. Children differ vastly between age and gender, with clear global social and cultural differences. How can research be carried out on a...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004
Author: Barbie Clarke
November 28, 2004
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Citation

Clarke, B. (2004a, November 28). If this child were a car, what sort of car would it be?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/if-this-child-were-a-car-what-sort-of-car-would-it-be-


Research papers

Catch them young and keep them long

This paper seeks to answer a major question: how effective is sponsorship? This paper argues the case for sponsorship and search for ways in which effectiveness can be evaluated. The paper particularly looks at the way a brand can be built through a...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Rohin Malhotra, Joe Michael, Barbie Clarke
September 22, 2002
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Citation

Malhotra, Michael and Clarke (2002a, September 22). Catch them young and keep them long . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/catch-them-young-and-keep-them-long-


Research papers

Do u no wuzzup?

This paper argues that there is an emerging counter-culture brought about by new technology, embraced by young people, and excluding those that are older but who need to communicate with them. To help bridge the gap, the presentation looks at the...

Catalogue: ESOMAR Net Effects 5 2002
Author: Barbie Clarke
February 3, 2002
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Citation

Clarke, B. (2002a, February 03). Do u no wuzzup?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/do-u-no-wuzzup-